The 15 Best Social Media Sites (& Platforms) in 2024 (2024)

Table of Contents
1. Facebook Quick Snapshot Standout Features & Functionality Who Should Use Facebook? Who Shouldn’t Use Facebook? Final Word on Facebook 2. YouTube Quick Snapshot Standout Features Who Should Use YouTube? Who Shouldn’t Use YouTube? Final Word on YouTube 3. WhatsApp Quick Snapshot Standout Features Who Should Use WhatsApp? Who Shouldn’t Use WhatsApp? Final Word on WhatsApp 4. Facebook Messenger Quick Snapshot Standout Features Who Should Use Facebook Messenger? Who Shouldn’t Use Facebook Messenger? Final Word on Facebook Messenger 5. WeChat Quick Snapshot Standout Features Who Should Use WeChat? Who Shouldn’t Use WeChat? Final Word on WeChat 6. Instagram Quick Snapshot Standout Features Who Should Use Instagram? Who Shouldn’t Use Instagram? Final Word on Instagram 7. TikTok Quick Snapshot Standout Features Who Should Use TikTok? Who Shouldn’t Use TikTok? Final Word on TikTok 8. QQ Quick Snapshot Standout Features Who Should Use QQ? Who Shouldn’t Use QQ? Final Word on QQ 9. Sina Weibo Quick Snapshot Standout Features Who Should Use Sina Weibo? Who Shouldn’t Use Sina Weibo? Final Word on Sina Weibo 10. QZone Quick Snapshot Standout Features Who Should Use QZone? Who Shouldn’t Use QZone? Final Word on QZone 11. Reddit Quick Snapshot Standout Features Who Should Use Reddit? Who Shouldn’t Use Reddit? Final Word on Reddit 12. Kuaishou Quick Snapshot Standout Features Who Should Use Kuaishou? Who Shouldn’t Use Kuaishou? Final Word on Kuaishou 13. Snapchat Quick Snapshot Standout Features Who Should Use Snapchat? Who Shouldn’t Use Snapchat? Final Word on Snapchat 14. Pinterest Quick Snapshot Standout Features Who Should Use Pinterest? Who Shouldn’t Use Pinterest? Final Word on Pinterest 15. Twitter Quick Snapshot Standout Features Who Should Use Twitter? Who Shouldn’t Use Twitter? Social Media Sitesfor Every Type of Business

Wondering which social media sites your business, brand, or blog should be on in 2024?

You’ve come to the right place.

Because social media platformsare always jockeying for dominance, it can be surprisingly difficult to find articles with the most up-to-date information on Google.

The good news is we’ve done the legwork for you.

Below, you’ll find the freshest data from sites like Statista to help you get the lowdown on the top social media sites around the world.

We’ll look at standout features for each social networking platform, go over who should (and should not) use them, and provide insights that’ll help you determine which ones are best for your business, brand, or blog.

Let’s dig in.

1. Facebook

The 15 Best Social Media Sites (& Platforms) in 2024 (1)

Facebookis the largest social media platformin the world.

But just because more than 90% of its daily active social media users live outside North Americadoesn’t mean this social platformisn’t popular in the U.S.

Seven in ten U.S. adults use Facebook, and more than half of Americans check multiple times daily, sharing posts composed of text, photos, videos, and GIFsthat other Facebook users comment on, share, and react to.

Quick Snapshot

  • Headquarters:Menlo Park, California, USA
  • Founded:2004
  • Monthly Active Users: 2.74 Billion

Standout Features & Functionality

  • Audience Insights gives small businesses the power to leverage Facebook’s massive pool of aggregated data to help them reach their ideal audience with Facebook ads.
  • Facebook 360 allows businesses to upload panoramic-style photos from a smartphone, creating immersive, interactive experiences for their followers.
  • Facebook Live gives influencersan interactive medium for connecting with their audience.

Who Should Use Facebook?

Just about every audience is on Facebook, and it is the most popular social media network for seniors — a rapidly growing demographic on the site.

Who Shouldn’t Use Facebook?

Although Facebook dominates social media usage, if you’re in an industrythat elicits unhappy or angry feelings, then your message may not be well received on Facebook.

Final Word on Facebook

Facebook advertising’s massive reach and powerful social media marketing capabilities make it a no-brainer for most businesses (just make sure you set up a business page,if you haven’t already).

And if you’re a content creator (whether it’s a blog post, infographic, or an article for a client), Facebook is one of the best social media platformsto share content.

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2. YouTube

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When it comes to social networking sites, YouTubedominates video contentsharing.

This massive video-sharing platformlets users post, comment on, and upvote or downvote music videos, TV shows, vlogs, educational content, live streams, movie trailers, and more.

YouTube users can also subscribe to other users’ social media channels and add videos to playlists.

This popular social media platform functions as a massive search engine(2nd only to Google), making SEOan important considerationfor content creators.

Quick Snapshot

  • Headquarters:San Bruno, California, USA
  • Founded:2005
  • Monthly Active Users:2 Billion

Standout Features

  • YouTube Cardsvisually enhance links to other videos and playlists, making your social media content more interactive. They can appear at any specified time during your video.
  • YouTube Liveallows you to stand out by creating an engaging experience with your audience.
  • After reaching 1,000 followers, a social media user can post text, images, GIFs, live videos, and more within the Community tab to further connect with their audience.

Who Should Use YouTube?

Tons of businesses have leveraged this top social media site to reach potential customers successfully. Here are 50 content ideasto get any business started.

Who Shouldn’t Use YouTube?

An astounding 500+ hours of videois uploaded to YouTube every minute. If you’re not committed to producing high-quality social media content, you won’t gain traction.

Final Word on YouTube

Chances are your audience is regularly tuning in to this massively popular social media site to be entertained, educated, and informed. Will they find you there?

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3. WhatsApp

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In a crowded messaging appmarket (QQ, Telegram, Snapchat, etc.)WhatsAppstands as the most popular, with more monthly active social media usersthan Facebook Messenger(both are owned by Facebook).

Users can send text and voice messages or make voice and video calls for free with this mobile social media app. However, unlike the app Viber, users cannot call non-app users’ numbers.

WhatsAppBusiness is a standalone app available on desktop, and many business ownersuse it as a handy customer service solution.

Quick Snapshot

  • Headquarters:Mountain View, California, USA
  • Founded:2009
  • Monthly Active Users:2 Billion

Standout Features

  • Free international text, voice, and video messaging(video chat with up to 4 people).
  • WhatsAppBusinessprovides messagingtools for connecting with customers, including automated greeting and away messages, the ability to reuse messages for quick replies, labels for organizing contacts and chats, catalogs to show off your products and services, and a profile page with your basic business info.
  • Document sharing allows for easily sharing spreadsheets, slideshows, and other documents up to 100 MB (also free!).

Who Should Use WhatsApp?

Businesses that want to offer quickly accessible customer service, including local businesses offering delivery.

Who Shouldn’t Use WhatsApp?

If your customers aren’t likely to use the app, then it won’t work because both parties must have it to connect.

Final Word on WhatsApp

It’s easy to see why WhatsApp has become such a popular social networking app with small businesses. Check out this HubSpot article for WhatsAppmarketing ideas.

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4. Facebook Messenger

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Messenger, originally Facebook Chat, is a standalone messaging appand platform.

No Facebook account is necessary to use this social networking siteto communicate via text messages, voice, or video chat.

More than an instant messaging app, users can also share photos, videos, stickers, and other file formats.

Messengerwas recently redesigned to be lightweight and fast — deprioritizing a number of features, including chatbots that had become integral to many businesses’ customer communication strategy.

Quick Snapshot

  • Headquarters:Menlo Park, California, USA
  • Founded:2011
  • Monthly Active Users:1.3 Billion

Standout Features

  • US users can send and receive money through Messengerby connecting it to their debit card or PayPal account.
  • Location sharing (remember Foursquare and its check-ins?) makes it easy for your friends or customers to find you.
  • MessengerRoomsis a video chat feature similar to Zoom that allows up to 50 participants at a time.
  • Business solutions,like purchase tracking, notifications, and connecting customers with your customer service representatives make it easy to serve your customers.

Who Should Use Facebook Messenger?

Businesses whose customers are already on Facebook (and probably on Messenger), that want to offer their customers an easy and convenient way to reach them.

Who Shouldn’t Use Facebook Messenger?

Those not able or willing to respond to customer inquiries within Messenger’s allotted 24-hour window (prevents spamming), may want to consider another solution.

Final Word on Facebook Messenger

For a time, chatbots were a big social media strategyon Messenger. Those days are over, with a shift toward user satisfaction. Respect your customers’ inbox.

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5. WeChat

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WeChat(Weixin) is one of the most popular social media sitesto come out of China.

Owned by Tencent, the parent company of QQ and QZone, this app does a little bit of everything.

It’s a messaging, social media, and mobile payment app rolled into one, and users also play games, shop, and access government services through the social media platform.

Like other social media apps, users can also share photos, make video calls, and text.

Advertisers on WeChatbenefit from Facebook-esque customer data collection.

Quick Snapshot

  • Headquarters:Shenzhen, China
  • Founded:2011
  • Monthly Active Users: 1.25 Billion

Standout Features

  • WeChatPayallows users to shop and make money transfers.
  • Automated replies create a smooth customer service experience.
  • A customer history chat log is available for easy reference when corresponding with clients.
  • WeChatShopplatforms allow businesses to set up online stores that leverage features like WeChatPay, phone numberand address collection, retargeting, and customer service capabilities.

Who Should Use WeChat?

If your audience is in or from China — including tourists, students, and expats — then this all-in-one social media service is worth a look.

Who Shouldn’t Use WeChat?

Foreign businesses must go through a 3rd party agency to advertise on WeChat, which is a lot of hassle unless you’re serious about reaching Chinese audiences.

Final Word on WeChat

WeChatis a huge platform with tons of organic and paid marketing optionsfor brands and businesses.

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6. Instagram

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Instagram is a video and photo-sharingsocial platform where users upload photos and short videos, often adding filters and other effects before sharing them with family and friends.

It’s owned by Facebook, which provides robust marketing data for reaching your audience.

Instagram is the perfect place to show off products and tell visually centered stories about your business. Whether that’s e-commerceor personal training, you’ll find that Instagram users are ready to buy.

Quick Snapshot

  • Headquarters:Menlo Park, California, USA
  • Founded:2010
  • Monthly Active Users:1.082 Billion

Standout Features

  • Shoppable Tagsallows a social media user to click on products in images and go directly to a product page to make purchases.
  • Instagram Stories and Instagram Reelsis a short user-generated video with various added enhancements and effects that disappear after 24 hours.
  • Instagram Live is a great way to engage your audience and interact with them in real-time.

Who Should Use Instagram?

A variety of brands thrive on Instagram, especially those in travel, beauty, and fashion — the largest demographic is under 35, urban females with above-average income.

Who Shouldn’t Use Instagram?

If you’re not prepared to consistently post unique, high-quality images and videos, then you won’t capture much attention. (Thankfully, there are several great Instagram scheduling tools available to make consistent posting much easier.)

Final Word on Instagram

Instagram is growing every day. With increasingly sophisticated and powerful tools for social media marketers, it’s a great social site for growing your business.

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7. TikTok

The 15 Best Social Media Sites (& Platforms) in 2024 (7)

TikTok is a massively popular social networkcoming out of China that bills itself as the “leading destination for short-form mobile video.”

TikTok users create various types of short (up to 60 seconds) looping videos to share, including comedy, talent, lip-synching, dancing, stunts, and more.

Like other social networking sites, its algorithm will learn what you like and show you similar content over time.

Quick Snapshot

  • Headquarters:Beijing, China
  • Founded:2016
  • Monthly Active Users:800 Million

Standout Features

  • In-app video editing allows users to customize background music, video effects, speed, filters, sounds, and more.
  • With the React feature, users can film their reactions to videos, showing up in a small window alongside the original content.
  • The Duet feature allows users to film themselves trying to sing the same song, perform the same dance, or do a parody as a joke alongside a piece of original content.

Who Should Use TikTok?

If your audience is young adults, and you can demonstrate a creative or visually appealing side to your brand, then TikTok is a must-have for your digital marketing playbook.

Who Shouldn’t Use TikTok?

If your audience is older professionals, or if you’re a B2B company, then this probably isn’t the right place for you.

Also, the United States potentially banning TikTok due to data concerns was a popular topic throughout 2020, so if privacy is a chief concern of yours, keep this in mind.

Final Word on TikTok

TikTokis a fun space to show your brand’s human side. If your audience is on this platform, it’s a great place to cultivate brand awareness.

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8. QQ

The 15 Best Social Media Sites (& Platforms) in 2024 (8)

QQis another Chinese instant messaging platform.

Users can participate in group chats and send texts and audio messages — comparable to Facebook Messenger.

Although it’s primarily a desktop app, a lightweight and less functional mobile appis available.

Quick Snapshot

  • Headquarters:Shenzhen, China
  • Founded:1999
  • Monthly Active Users:694 Million

Standout Features

  • A live translation feature for up to 50 languages makes it possible to connect internationally.
  • QQ Coin is a virtual currency used to purchase items for the user’s avatar or blog. Coins are accepted by some vendors for real goods.
  • Users can transfer files for free, with no limit on file size.

Who Should Use QQ?

The platform is especially popular with Gen Z, and you’ll need a social media account to use QQ’s blogging sub-platform QZone.

Who Shouldn’t Use QQ?

If your audience is not in China, or they’re older and have a higher income, then you’re better off with WeChat.

Final Word on QQ

If you’re doing business in China, then look into QQ further to see if it’s a good fit for your brand. Here is a more in-depth article on the platform.

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9. Sina Weibo

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Sina Weibo, simply called Weibo in China, is a microbloggingsocial network.

Similar to Twitter, you can find journalists, celebrities, and other public figures on this social networking website.

In addition to publishing text-based updates (up to 2,000 characters), users can share music, videos, and images. They can also comment, follow, private message, search, and use @Usernames to tag others.

And, like Instagram, users can post images (9 max per post) and create Stories.

Quick Snapshot

  • Headquarters:Shanghai, China
  • Founded:2009
  • Monthly Active Users: 566 Million

Standout Features

  • Weibo Polls show up in users’ timelines like a regular post, and are a great way to engage with and learn about your audience.
  • Businesses can claim their own hashtag, which can be used to increase brand awareness.
  • Weibo Fit tracks calories, walking distance, and other health data.

Who Should Use Sina Weibo?

If your brand can benefit from showing up in the larger social conversation of Chinese web users, then this could be a good fit.

Who Shouldn’t Use Sina Weibo?

Foreign companies pay up to $2,000 USD registering for an official account. Probably not worth it if you’re not sure if Weibo is for you.

Final Word on Sina Weibo

Weibo offers a number of ways to reach your audience, whether that’s through advertising, content marketing, or via influencers.

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10. QZone

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With QZone, a bonded service to QQ,users share photos, watch videos, listen to music, keep diaries, play online games, shop, date, and blog.

Think of it as a mix of a social networking site and blogging platform. It’s similar to Facebook, and users can like, share, and comment on posts.

They can also customize their profile backgrounds with accessories (mostly paid) and a song that plays in the background (like Myspace).

Quick Snapshot

  • Headquarters:Shenzhen, China
  • Founded:2005
  • Monthly Active Users:517 Million

Standout Features

  • Brands can create customized “microsites” and other interactive marketing applications that function within the platform.
  • Users can have up to 1,000 QZoneAlbums, each with up to 10,000 photos.
  • A QZoneCertified Space gives businesses extra features to help them stay connected with their audience.

Who Should Use QZone?

QZone’s user baseleans heavily toward youth living in the smaller, less sophisticated cities and towns of China. Brands with mass-market appealdo well with this audience.

Who Shouldn’t Use QZone?

If you’re going after university students or working professionals, then consider WeChator Sina Weibo.

Final Word on QZone

If your audience is Chinese citizens, either in China or living and traveling abroad, this could be a great place to run a marketing campaign.

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11. Reddit

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The “front page of the internet,” Redditis a forum where users can participate in thousands of communities called “subreddits,” covering any topic imaginable (and many more).

Content is user-generated and includes written posts, discussions, photos, videos, and links to articles.

Users often pose questions to the community (similar to Quora), or just browse for random stories like you would see on StumbleUpon back in the day.

Quick Snapshot

  • Headquarters:San Francisco, California, USA
  • Founded:2005
  • Monthly Active Users:430 Million

Standout Features

  • Ask Me Anything (AMAs) allows users to have live conversations with well-known public figures like politicians, authors, actors, or people with interesting jobs.
  • Activities on Reddit generate Karma, a point system that shows how much you participate and generates goodwill from other users.

Who Should Use Reddit?

If you want to gain insights into an audience’s thought process and communication style, then follow any subredditsthey hang out in.

Who Shouldn’t Use Reddit?

“Redditors” are typically savvy internet users that bristle at overt marketing attempts and shut down anyone not observing group norms (“Reddiquette”). Ease in and add value, or just be a fly on the wall and gain intel.

Final Word on Reddit

Redditis an awesome resource for learning about topics and people. To learn more about marketing on Reddit, check out this article.

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12. Kuaishou

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Kuaishou, called Kwai outside of China, is a short-videosharing and live-streaming app.

Users share clips of stunts and pranks and live streams of video gameplay.

Kuaishou’s algorithm is designed for inclusivity, ensuring more visibility for a wider range of user-generated content.

This has opened the way for people from China’s rural regions to share their lifeways while generating extra income, which they do by promoting their businesses or linking out to eCommerceplatforms.

Quick Snapshot

  • Headquarters:Beijing, China
  • Founded:2011
  • Monthly Active Users: 1 billion

Standout Features

  • Kwai’s simple, easy-to-use interface allows anyone to quickly learn and use the app.
  • Live-streaming allows users to provide a variety of entertaining and educational experiences.
  • Users can link out to e-commerceplatforms.

Who Should Use Kuaishou?

E-commercebusinesses (conversions are higheron this platform) selling to the Gen Z demographic in China’s smaller cities and rural regions.

Who Shouldn’t Use Kuaishou?

If your Chinese-speaking audience is more mature and sophisticated, you may have better luck with WeChat.

Final Word on Kuaishou

Kuaishou’s algorithm is designed to be more equitable in providing exposure. That could be an opportunity to “break in” and be seen.

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13. Snapchat

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Snapchatis “a camera and messaging appthat connects people with their friends,” specializing in ephemeral content— media that is only accessible for a short time (kind of like Tumblr’s ephemeral chat rooms).

A Snapchat user can share image and video messages called “snaps,” which can be modified with stickers, text, filters, and other effects.

There are also private and public stories that show the last 24 hours of a user’s content.

Quick Snapshot

  • Headquarters:Santa Monica, California, USA
  • Founded:2011
  • Monthly Active Users: 500 Million

Standout Features

  • Creators can add links to snaps, allowing them to send viewers to external websites.
  • Businesses can create a Sponsored Geofilter, a location-specific image overlay that is only available at a specific physical location that “proves” the user was there.
  • The “Swipe Up to Call” and “Swipe Up to Text” features make it even easier for your audience to contact your business.

Who Should Use Snapchat?

If your audience is Millennials or Gen Z, and your brand aligns with the fun, laid-back vibe of this platform, then go for it.

Who Shouldn’t Use Snapchat?

Brands targeting older audiences won’t have as much success here.

Final Word on Snapchat

Snapchatusers are always looking for interesting content. This is a great opportunity to tap into your creative side and engage younger audiences.

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14. Pinterest

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People visit Pinterestfor inspiration and to find and share new ideas.

This “productivity tool for planning your dreams” has virtual boards that users (called Pinners) fill with image-based “pins,” bookmarking them for future viewing.

Pins typically link to an external website and can be repinned from one user’s board to another.

Pinners view pins from all the other users and topics they’re following on their home feed.

Quick Snapshot

  • Headquarters:San Francisco, California, USA
  • Founded:2009
  • Monthly Active Users: 454 Million

Standout Features

  • “Lens” allows users to perform a visual search for objects they’ve captured on their phones or another mobile device.
  • “Catalogs” allows brands to upload their catalog into Pinterest and turn products into Product Pins.
  • “Rich Pins” come in 4 formats: Product Pins, Recipe Pins, Article pins, App pins. Each with its own dynamic function.
  • “Shop the Look” pins allow Pinners to click on items and go to a product page to purchase.

Who Should Use Pinterest?

If your audience is made up of women, and especially Millennial moms, then Pinterest could be perfect for you.

Who Shouldn’t Use Pinterest?

Content must be visually amazing on this platform. If you’re not willing or able to invest in great images, then you’ll be wasting your time.

Final Word on Pinterest

Pinterest users have proven to be ready to buy. The great thing is that Pinterest gives social media marketersplenty of tools to channel that buying intent.

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15. Twitter

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Twitter is a microbloggingplatform where users primarily share short posts called tweets (280 characters maximum) with their followers.

Users can then like, comment on, or retweet these posts to their followers. It’s like having a massive conversation with people all over the world.

Twitter is full of businesses and brands communicating with their audiences, and “40% of Twitter usersreported purchasing something after seeing it on Twitter.”

Quick Snapshot

  • Headquarters:San Francisco, California, USA
  • Founded:2006
  • Monthly Active Users: 353 Million

Standout Features

  • Users can see and subscribe to the curated feeds, called “Lists” of people they follow.
  • Twitter Polls allow users to ask their followers a question with 4 answers to choose from. This is an easy way to engage your audience and get feedback on ideas.
  • Hashtagswere started on Twitter, and you can create branded hashtagsto generate brand awareness and drive engagement.
  • Twitter spaces add another dimension to engaging with your audience.

Who Should Use Twitter?

Probably anyone, but B2B companies targeting millennial males, living in urban areas, with above-average incomedo well.

Who Shouldn’t Use Twitter?

Twitter is a politically charged space. Be mindful about stepping into social and political conversations, because the wrong tweet can bring quick consequences for brands and businesses.

Final Word on Twitter

Twitter is a great place to have a conversation with your audience. So show up, each day, and be ready to have a conversation with your people.

Editor’s Note:Surprised LinkedIndidn’t make the top 15? Us too. But with “only” 310 million monthly active users (as of October 2019), it’s on the outside looking in. That doesn’t mean LinkedIn isn’t a great social media platform if you’re a business owner or freelancer, of course. If it’s a good fit for what you do, don’t dismiss it.

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Social Media Sitesfor Every Type of Business

You don’t need 15 social media accounts to get in front of your audience.

In fact, that would be terrible social media marketing.

You’re better off focusing on one or two social media channels where your target audienceis most engaged.

Each of the social networkswe covered has its pros and cons. Pick one or two that you think could be a good fit for your brand, download their app from the Apple or Androidstore, and follow our links to learn more.

Now is a great time to start showing up in front of your audience. Study them, engage, add value, and before you know it they’ll become loyal fans and customers.

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